Prudential Retirement has announced the appointment of James Cornell as senior vice president and chief marketing officer of the company.

Mr Cornell joins Prudential from Fidelity Investments, and will report directly to Christine Marcks, president of Prudential Retirement. He will direct all marketing, strategic planning and communications activities across the business, helping drive growth in revenues and market share as well as exploring new markets.

Mr Marcks said: We are very pleased to welcome Jamie to the Prudential Retirement team. With his knowledge and experience, he will bring a new perspective to strategies and programs that will strengthen our reputation as a leader and innovator in the retirement plan market, and also keep us focused on our objective of improving retirement plan outcomes for our institutional plan sponsors and individual plan participants.