Prudential Financial has named Gail Van Dalen to the position of vice president of marketing division in The Prudential Insurance Company of America's domestic individual life insurance business.

Ms Van Dalen is responsible for life insurance product marketing for all domestic distribution channels including advanced sales support to both captive and independent distribution partners. She reports to Mark Hug, CEO of individual life insurance business.

In her previous position, Ms Van Dalen served as senior vice president of marketing and sales support at Conseco.

Ms Van Dalen holds an MBA in finance from Rensselaer Polytechnic Institute and a BA in English from Albertus Magnus College.

Mr Hug said: We’re happy to welcome Gail Van Dalen to this important role. Her skills and experience will help us evolve into a classic marketing organization that includes research and segmentation as well as consumer and distribution analysis.