Mr. Seifert will be responsible for sales planning and execution across Prudential Annuities’ independent broker dealer, wirehouse, bank and agency distribution channels

Prudential Annuities, an annuity business of Prudential Financial, has named Tim Seifert as the vice president and director of National Sales.

Mr. Seifert will be responsible for sales planning and execution across Prudential Annuities’ independent broker dealer, wirehouse, bank and agency distribution channels. He will also oversee Prudential Annuities’ national sales managers, National Sales Desk and Business Development Desk. He reports to Bruce Ferris, senior vice president of Sales and Distribution for Prudential Annuities.

Bruce Ferris, senior vice president of Sales and Distribution for Prudential Annuities, said: “Tim’s appointment is an important next step in creating a structure that aligns with our goal of becoming the leader in guaranteed retirement income. His track record demonstrates his determination and drive for success, which will be invaluable as we continue to raise the bar on sales sustainability, profitable growth and increased market share.”

Mr. Seifert joins Prudential Annuities’ Sales and Distribution team with over 23 years of industry experience at PLANCO Financial Services, a Hartford Life company, where he was most recently the senior managing director responsible for overseeing all of the firms’ sales and distribution initiatives.