Prudential Insurance will be discontinuing the sale of new group long-term care insurance policies in a bid to focus on providing products required by state law for a period of time.

The sales will be halted in all states except Indiana, Iowa, Kansas, Louisiana, and South Dakota, and is effective from 1 August 2012.

The company said that the group long-term care enrolments for the clients will be accepted until 30 June 2013.

The decision comes in line with the company’s plan to enhance its long-term risk profile, longer-term goal of sustainable, profitable growth in its core group life and disability lines of business with appropriate returns.

Terms and conditions of coverage provided under existing group long-term care insurance certificates remain unchanged while the existing group long-term insurance care policies remain in place as long as premiums are paid on time, subject to regulatory approval.