Prudential Financial has its real estate brokerage and relocation services unit Prudential Real Estate and Relocation Services (PRERS) to Brookfield Residential Property Services.

A financing subsidiary of Prudential Financial with investments in a limited number of real estate brokerage franchisees was excluded from the sale.

The Prudential brand will be allowed to use by Prudential real estate brokerage franchisees based on the terms of their franchise agreements, under a licensing agreement.

With operations in the US, Asia, Europe, and Latin America, Prudential Financial offers a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, and investment management.