Prudential Corporation Asia, a business unit of UK based insurer Prudential, has appointed Philip Seah as new regional chief agency officer, Asia. Seah had led Prudential Assurance Singapore as CEO since 2006.

In his new role, Seah will play a major role in enhancing productivity and building scale in Prudential‘s agency force across Asia, which currently numbers approximately 340,000.

Seah will lead the company’s efforts to recruit, train and develop an agency force to serve customers across all of its life insurance markets in Asia.

Prudential said Seah will bring over 30 years of experience to the role of chief agency officer, Asia. Initially, he joined Prudential in 1978 as an agent and progressed through its agency ranks before joining the management team as chief agency officer of Prudential Assurance Singapore in 1990.

Seah subsequently served as director of agency development at Prudential’s regional headquarters in Hong Kong before taking on leadership roles in Prudential’s Philippines and Singapore life insurance businesses.

In addition, Prudential has also named Kevin Holmgren as new CEO-designate of Prudential Assurance Singapore.

The appointment of Holmgren is subject to confirmation by the Monetary Authority of Singapore (MAS).

Holmgren’s career at Prudential spans more than a decade. Until early 2010, he led Prudential’s life insurance business in Indonesia, PT Prudential Life Assurance, as CEO.

Prudential Corporation Asia comprises the life insurance, asset management and consumer finance operations of Prudential in Asia. The businesses span 13 markets, covering Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam and the United Arab Emirates.