To encourage individuals to improve their health through key lifestyle changes, with the goal of outliving their estimated life expectancies

Protective Life Insurance and West Coast Life Insurance have released a new universal life insurance rider. It is expected to encourage individuals to improve their health through key lifestyle changes, with the goal of outliving their estimated life expectancies, said the company.

The Return of Substandard Charges Option (ROSCO) Rider could enhance the benefits and features of ProClassic and LifeTime Advantage Plus universal life insurance policies, for clients issued with substandard underwriting ratings.

All substandard charges associated with ROSCO will be returned as a credit to the policy value at a designated year based on issue age. Also, in that designated year, the substandard charges will be reduced to standard charges.

The company claims that the Return of Substandard Charges Option (ROSCO) Rider offers a solution to meet the permanent insurance needs of individuals with substandard underwriting ratings.

Protective Life and West Coast Life Insurance Companies offer a portfolio of life and specialty insurance and investment products.