Protective Life has appointed Frank Sottosanti as its new senior vice president and chief marketing officer and promoted John Sawyer to senior vice president and chief distribution officer.

According to the company, Sottosanti’s responsibilities as chief marketing officer include providing vision and leadership for the strategic development and management of the company’s consumer focused marketing efforts.

Protective executive vice president and chief operating officer Carolyn Johnson said Frank is a great addition to the company at a time when it is keenly focused on meeting the wants and needs of customers and providing the capabilities and platform to optimise its growth.

Prior to joining Protective, Sottosanti served as executive vice president and chief marketing officer of BBVA Compass Bank.

He also served in several senior positions, including marketing leadership roles for Wachovia Bank, Bank of America, and the Coca-Cola Company.

Sawyer will assume responsibility for all sales, account management and marketing within the company’s Life and Annuity Division.
"During his 20 years at Protective John has worked extensively with the annuity and life insurance segments and been instrumental in the development of distributor relationships," Johnson added.

Sawyer most recently served as senior vice president for the company’s Annuity business segment.