To focus on customer experience, marketing, brand management and sales

Plymouth Rock Assurance has appointed Keith Jensen into a newly-created position of chief marketing officer.

In this role, Mr Jensen will lead the company’s efforts in customer experience, marketing, brand management and sales. Mark Sweeney, chief agency officer, will report to Mr Jensen and continues to lead agency relations and field management efforts.

Most recently, Mr Jensen served as vice president and Massachusetts state manager for Hanover Insurance of Worcester, Massachusetts. Prior to Hanover, he served at GMAC Insurance and he began his career with Progressive in San Francisco.

Chris Olie, president of Plymouth Rock, said: Keith is tasked with making us a leader as an agency-oriented company. Our goal is to have Plymouth Rock admired as the clear market leader in the Northeast in auto insurance service, business growth, profitability and innovation and we think Keith will play a key role in helping us get there.