Pemco Insurance, Washington's locally based insurer, has launched a new set of tools on its websites designed to enhance visitors' experience and provide improved service to existing and potential customers.

Based on basic information provided by the user, online quote and purchase tool calculates premiums to adjust coverages in real time to fit their needs. It also enables users to buy a policy online.

The company said that the visitors can view a calendar of local events, watch and listen to the company’s ads, learn about Pemco’s new community involvement, and pinpoint where they spot notorious Northwest Profiles across Washington.

David Kopetzky, e-commerce business manager at Pemco, said: Our goal with these new online tools is to simplify the process of buying auto insurance. Our online quote tool is a superior intuitive solution that provides increased access to our auto products.

Earlier this year, Pemco has launched an online auto quote and insurance-purchasing tool on its redesigned corporate website. The tool allows users to receive a customized auto insurance quote and to purchase the quoted policy online.