Loblaw Companies said that through its subsidiary PC Financial Insurance Broker it will offer a new approach to home and auto insurance.

According to PC Financial Insurance, customers can earn PC(R) points, redeemable for free groceries and other great rewards, by using the President’s Choice Financial MasterCard or bank card to pay for their insurance.

The company currently has relationships with several insurance companies including The Dominion of Canada General Insurance Company, Aviva Insurance Company of Canada, Elite Insurance Company, Pilot Insurance Company, Axa Insurance (Canada), Pembridge Insurance Company and Pafco Insurance Company.

The company said that it will continue to review potential partners to help customers continue to receive the value and choice in home and auto insurance.

Maria Forlini, vice president of PC Financial Insurance, said: PC Financial products continue to ‘challenge the status quo’ on behalf of Canadians. The transition to a broker model for home and auto insurance will help customers receive the best product and value to suit their needs. As one of the largest insurance intermediaries in Canada, PC Financial Insurance has established relationships with a number of insurers to offer customers access to the most competitive product line-up available.

In addition to serving current clients, we anticipate this fresh approach and commitment to offering customized service will attract new customers. PC Financial Insurance looks forward to rolling out the new program in Ontario and Alberta while looking ahead to the rest of Canada.