Pacific Life's Life Insurance Division has chosen Distribion's multichannel, automated distributed marketing platform to support sales and marketing efforts across the company.
Pacific Life’s life insurance division marketing communications vice president Greg Bailey said that the marketing platform is helping the company to align its sales and marketing efforts on both the national and local levels.
"The automation allows us to maximize our resources while delivering branded and compliant content on all scales," Bailey added.
Pacific Life said that Distribion’s unique Quick Start Program (QSP) was one of the reasons behind its selection, as the program enables businesses to deploy Distribion’s platform and services at a low investment level during a 60 to 90-day trial phase.
"After taking part in the QSP, we chose Distribion to be our marketing automation partner because of the platform’s functionality and ease of use," continues Bailey.
Offering insurance since 1868, Pacific Life delivers a number of life insurance products, annuities, and mutual funds, as well as investment products and services to individuals, businesses, and pension plans.