Overby-Seawell Company (OSC), a Georgia-based specialty insurance broker, has appointed Lee-Ann Holliste as a new senior sales executive, as part of company's nationwide expansion.

Hollister will be based in Kansas City, Missouri, and will focus on marketing OSC’s portfolio of lender-based insurance products and its loan-tracking system throughout the US.

She will join OSC from Life of the South/Fortegra Financial, where she was regional vice president and played a key role in expanding the company’s customer base, especially its growth in Midwestern markets.

Previously, Hollister spent 11 years at Individual Assurance in Kansas, as vice president of marketing and client services.

OSC CEO Larry Overby said Hollister is a key part of the team that is adding new markets, introducing new products and growing the company well beyond its roots in the Southeastern US.