Norwich Union, an insurance company, is piloting a rapid fund launch capability to introduce an additional 38 new investment funds for new and existing pension customers.

The new fund launch program will increase the frequency that Norwich Union adds investment funds to its pension range, providing advisers with more investment fund choice for their clients.

As part of the fund launch external investment funds will be available from Aegon, Artemis, Baillie Gifford, Invesco Perpetual, M&G and New Star.

Iain Oliver, head of pensions at Norwich Union, said: The ability to add more high quality funds to our pension products on a regular basis is key development. The launch of 38 new funds, using the pilot of our new capability is the first step in offering an increasingly wide choice of funds.