Norwich Union Insurance has announced significant strategic changes to its operating model, designed to drive growth and improve services.

The new operating structure for Norwich Union Insurance will be delivered by three key business areas including sales and marketing, underwriting, pricing, products and operations.

The changes in underwriting, pricing, products and operations will focus to develop, design and price products on the two distinct areas: commercial lines and personal lines. John Seaton, current director responsible for this area, will retire in April, 2008 and his replacement will be announced in due course.

The changes in operations division, which is led by David McMillan as COO, are intended to increase sales operations, customer service, distribution support, claims and operational excellence.

Igal Mayer, chief executive of Norwich Union, said: We have strong consumer brands, we are the number one insurer in the UK, and we have superb expertise in underwriting and managing risk.

These changes will enable us to exploit fully those advantages and make sure we are offering the right products at the right price and getting them to market via the best channel.