UK-based Aviva subsidiary Norwich Union has added a new protection products zone to its 'Make sense of it' consumer website. The new zone will offer information about the various kinds of protection products available on the market and the factors that consumers should consider when shopping around for these products.

The site, which provides information about life and pension products, was launched in November 2006 and Norwich Union claims it has since received 60,000 hits. According to the insurer, the site is designed to help all consumers to take control of their finances through offering information and advice.

Louise Colley, head of protection products at Norwich Union, commented: The newly launched zone offers comprehensive information about protection products, highlighting the various types of policies and factors people should be thinking about. It also explains the need for full disclosure when completing application forms and highlights the potential consequences of non-disclosure.

Ms Colley added: The site also outlines the ways in which customers can buy protection products, including links to the adviser website.