The integration of RAS, Lloyd Adriatico and Allianz Subalpina has been completed. The new group, Allianz SpA, is claimed to be the second largest composite insurer in Italy.
The new company will operate in the Italian insurance market with three different brands and three different and separate sales networks: Allianz RAS, Allianz Lloyd Adriatico and Allianz Subalpina. The brands of the sales networks have been reinforced with the Allianz brand, to benefit from the group’s international strength and significant investments in communication. In line with the rebranding project, RASBank has changed its name to Allianz Bank Financial Advisors, and RAS Asset Management has become Allianz Global Investors Italia.
Cucchiani, Allianz SE board member and Allianz SpA’s managing director, said: Allianz’s new European dimension in Italy enables us to offer our customers insurance and financial products and services matching top European standards thanks to the sharing of the best internal skills and experience. This integration also provides the group with the chance to exploit new opportunities for growth and is a positive response to liberalization.