To help clients achieve their wealth transfer, wealth creation and estate-planning goals

Nationwide Financial Services has introduced nationwide YourLife No-Lapse Guarantee Universal Life, a new product that offers permanent protection with a built-in, no-lapse guarantee to help clients achieve their wealth transfer, wealth creation and estate-planning goals.

The new launch is the latest addition to Nationwide’s selection of fixed life insurance products, which also includes Survivorship UL, Single Premium UL, and Current Assumption UL (formerly known as Accumulation UL).

Peter Golato, senior vice president of Nationwide Financial, said: “This product was designed to meet the needs of clients between 50 and 70 who are seeking competitively priced, permanent death benefit protection with guarantees that can help them leave a legacy for loved ones or a favorite charity. We believe it will be especially attractive for affluent to upper-middle market clients who have a lower risk tolerance.”

When it comes to the underwriting process, accessibility and responsiveness are two of Nationwide’s main strengths. To build on this capability, the company recently reduced the average time it takes to underwrite a case from 25 to 23 calendar days.