National Life Group in the US has deployed iPipeline’s platform to drive life and annuity product sales within US distribution.

According to the solution provider, Content Partner, an on-demand forms and product information repository, and iGO e-App, an electronic, intelligent fillable forms solution, will serve as key technologies facilitating National Life to market, sell and process life insurance and annuities through iPipeline’s industry network.

iPipeline CEO Tim Wallace said US carriers expanding their selling strategy in today’s economy are closely evaluating iPipeline’s platform and its prevalent use within distribution.

"National Life Group’s decision to offer life and annuity products on our platform will support their goal of increasing product visibility in US distribution. We welcome them to iPipeline’s customer network and are dedicated to their successful launch," Wallace said.

National Life Group executive vice president of protection Ruth Smith said, "iPipeline’s vision for straight-through processing and product portfolio aligns with our broader strategy to deepen market penetration for life and annuity sales through US distribution."

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and their affiliates.