Asia-based general insurer MSIG Insurance has formed a partnership with startup accelerator Plug and Play to promote innovation within the general insurance space.


Image: MSIG partners with Plug and Play to promote innovation in general insurance. Photo: Courtesy of phanlop88/

MSIG Insurance will become a founding anchor partner of Plug and Play’s Insurtech platform in Singapore. This partnership will allow MSIG to build mutually beneficial relationships with startups that are developing exciting new technologies and solutions in the general insurance sector.

The partnership will complement MSIG’s digital transformation journey, which is focused on building digital products and services for customers, improving operational efficiencies and encouraging a robust innovation culture in the region.

MSIG Asia planning executive vice president Philip Kent said: “Customers’ expectations of insurance are changing as technology plays a more important role in their day-to-day lives. Our partnership with Plug and Play is one of the ways for us to stay on top of this change and explore ways to serve our customers and partners better.”

Plug and Play has recently launched a Fintech and Insurtech innovation platform in Singapore. The primary objectives of this innovation platform are to invest in and help local and international Fintech and Insurtech startups grow through connecting them to major financial institutions and insurers. By introducing and facilitating connections to their global startup ecosystem, Plug and Play plans to spearhead corporate innovation and transformation for its corporate partners.

Plug and Play Asia Pacific managing partner Jupe Tan said: “Based on the success of our stage-agnostic and multi-corporate innovation platforms in Silicon Valley, California, we are excited to extend this model to Singapore, providing proximity to many of our existing and prospective corporate partners in the financial and insurance sectors. In the last few months, we launched our Fintech and Insurtech platform and have engaged with several leading financial and insurance institutions.

“Partnering with MSIG Insurance is a great start to our journey and we look forward to connecting them to our global startup ecosystem.”

Source: Company Press Release