Marsh US Consumer, a broker and administrator of affinity insurance and membership product programs, has introduced Marsh HSA Services to provide health savings account (HSA) solutions for employers and to enable financial institutions to capitalize on the HSA/high-deductible health plan market.

Marsh HSA Services assists financial institutions seeking to launch HSA services or improve existing offerings. Through Marsh HSA Services, Marsh US Consumer provides the necessary education, marketing, administration, customer service, technology, and user-friendly online tools to help financial institutions better connect with their key stakeholders in the consumer-driven healthcare industry.

In addition, Marsh HSA Services also helps financial institutions secure new relationships, accounts, fee revenues, and deposits by offering savings, service, and the convenience of web-enabled HSA administration to employers, employees, and consumers, the company said.

The company said that Marsh HSA Services offers an easy-to-navigate online account access, integration with self-directed brokerage account investments, and highly personalized care from skilled customer service representatives.

Rob McGinnis, president and CEO of Marsh US consumer, said: “Our industry expertise, speed-to-market, efficient HSA technology, and administrative services are distinct advantages that enable community and regional HSA custodians nationwide to secure their local share of market, with a low cost of entry and comprehensive solutions.”