Sainsbury's Home Insurance has found that 8.55 million people failed to obtain any additional quotes the last time they renewed their cover. A further 16% only bothered to get one extra quote besides that supplied by their current provider.

The new research conducted by Sainsbury’s Home Insurance, which recently announced that it is offering customers 12 months’ home insurance cover for the price of nine, highlights the true extent of homeowners’ apathy towards shopping around for home insurance cover. The findings also reveal that less than a quarter of homeowners (22%) bothered to obtain three or more additional quotes at the point of renewal.

Steve Johnson, head of Sainsbury’s Home Insurance, said: Although it may seem tempting to just stick with your renewal quote or the first quote you get, it really is essential to shop around. Despite the fact that home insurance premiums are reportedly on the rise, products vary dramatically and there are some cracking deals out there if people take the time to evaluate what’s on offer. We are currently offering customers 12 months for the price of nine and a further 10% off if they shop online.

Homeowners should be careful not to just compare policies on price, but also look at the level of cover they provide. Quality cover such as unlimited buildings insurance does not have to be expensive and by shopping around, people can take advantages of discounts such as ours that don’t compromise on quality.