Manulife Financial, a Canada-based financial services group, has expanded its CoverMe life insurance products with the addition of CoverMe Easy Issue Life insurance plan.

Intended for adults, the Easy Issue is a 10yr life insurance plan that offers two benefit amounts of $50,000 and $75,000. The application process is simple and can be purchased online or over the phone.

Manulife Financial strategic marketing director Bob Doyle said they designed the CoverMe Easy Issue Life plan specifically for Canadians who are looking for ease and affordability in their life insurance plan.

"Not only can it be purchased online or over the phone in just a few minutes but we also guarantee that premiums don’t increase for 10 years, making payment planning straightforward," Doyle added.

Affinity Markets, a division of Manulife Financial, senior-vice president and general manager Brian Gooding said many Canadians want simple, straightforward life insurance solutions that can be obtained quickly, easily and at their convenience.

CoverMe is a self-service brand of Affinity Markets that offers a suite of individual health, travel and life insurance plans.