The Main Street America Group has appointed Steve Peeters as vice president of commercial lines product. He will be a member of senior management team and report to Tom Van Berkel, chairman, president and CEO.

Mr Peeters replaces Henry Pippins, the organization’s former head of commercial lines, who has moved into a new role as president of the company’s Midwest Region.

Most recently, Mr Peeters served as president and COO of Florida-based Zurich Insurance Services. Prior to being named as president and COO of Zurich Insurance Services in December 2007, he was executive vice president and chief underwriting officer.

Mr Peeters also served in several executive roles at Zurich North America including senior vice president and chief underwriting officer, Zurich Small Business; president, East Region, Zurich Small Business; and vice president, small business solutions underwriting. He also served at Hartford Financial Services.

Van Berkel said: “Steve will be responsible for all product development, underwriting standards, pricing processes and compliance for Main Street America’s full portfolio of commercial lines products and coverages. Steve is also responsible for ensuring the sustained profitability and growth of our company’s commercial lines business.”