Flexible Retirement Solutions provider LV= has introduced its new Enhanced With Profit Pension Annuity on The Exchange's Exweb portal.

The Exchange is a provider of online comparative quotations and electronic new business applications in the UK financial services portal market.

LV= has said that the financial advisers are now able to obtain higher levels of income for their clients who smoke or have pre-existing medical conditions, enabling their clients to receive a more appropriate rate based on their individual circumstances.

Full medical details will be captured within the Exweb platform and then passed to LV=, which will then provide an enhanced annuity quote based on these specific conditions in real time.

Matt Trott, head of annuities at LV=, said: By working with The Exchange we are making our enhanced annuity, which is underpinned by an enviable track record of investment performance, more accessible than ever, which is especially important when we are seeing increasing popularity in such a growing market.