General insurer LV=, formerly known as Liverpool Victoria, and Marsden Building Society have reportedly entered into a strategic partnership, which will see the society's members being offered a range of LV= products.

According to IFAonline, members of Marsden Building Society will have access to a wide range of LV= investment, life insurance and pensions products from September 2007. In addition, LV= financial advisers will be available in the building society’s 14 branches to offer customers advice.

Cited in MoneyMarketing, LV= managing director of partnerships Mike Newton said: This is yet another positive partnership for LV= and we very much look forward to working with a like minded, member organization like Marsden Building Society.

As a fellow mutual, our focus has always been, and will remain, concentrated on achieving the best results for our members as we don’t have the distraction of shareholders.