UK-based general insurer Liverpool Victoria (LV=) Broker has signed an agreement with Insure4Retirement, to offer ABC home insurance product to its customers.

A first time collaboration between the two companies, the move also represents first launch of the ABC home product with a specialist providing insurance for people aged 50 and over.

LV= Broker Personal Lines director Michael Lawrence said the product offering on Insure4Retirement panel will help the company to enhance its home product availability through the broker channel.

”With people living longer and an ever growing population of people in or approaching retirement this is an attractive market for us to focus on," Lawrence added.

Insure4Retirement marketing director Simon Stanney said, ”LV= is a well known insurer and this deal expands our product range meaning we can offer value for money insurance to even more customers in our target market."

As a part of the LV= group of companies, the firm provides Highway Insurance and ABC Insurance across the UK.