LV= Broker has introduced a new online virtual assistant tool, aLVin, which features extensive knowledge of the ABC car insurance product.

The new virtual assistant allows pilot brokers to ask a wide range of questions and instantly download and upload documentation. It also enables brokers to have a live chat with LV= employee.

LV= Broker operations director Kevin Gill said: "We are always looking for ways to enhance the customer experience and the launch of this new technology is a big step in enabling brokers to deal with us digitally if they prefer.

"Because the technology gives an instant answer it should be helpful for brokers who need an immediate response to their query, 24/7."

According to the broker, the web chat conversation can be enhanced with images, documents and product template that will help to explain complex issues and increase the customers understanding.

LV has collaborated with two external technology providers to develop the new tool, including Vizolution that provides the technology behind online chat and document sharing. Nuance Communications has worked closely with LV to develop the virtual assistant.

With plans to roll out to other products and a wider range of broker partners in the future, the technology is currently being piloted with a small number of brokers.