Lincoln Financial Network (LFN), the marketing name for the retail sales and financial planning affiliates of Lincoln Financial Group, has added First Heartland Financial Group, provider of wealth creation and preservation services, in Des Moines, Iowa.

The company said that the decision by First Heartland to affiliate with Lincoln Financial was based largely on the alignment of shared core values.

Jason Blomgren, president of First Heartland, said: Much like that of Lincoln Financial, the vision and heart of First Heartland has always been ‘Putting Clients Needs First.’ We are excited as a company to have expanded our independence by partnering with Lincoln Financial, a financial institution that is based on integrity, strength and stability.”

Bill Seawell, SVP of distribution for Lincoln Financial, said: “We are continuing to actively pursue quality financial services professionals and First Heartland has a long history of helping clients identify their goals, analyze their risk profiles and establish the right plans of action. The union is a perfect fit.

LFN is one of the nation’s top independent retail brokerage operations with approximately 7,600 financial services professionals. Lincoln’s affiliated advisors have access to a full spectrum of products, services and in-house expertise.