The Group Protection segment of Lincoln National has appointed Dave Cirulis as the new head of voluntary marketplace strategy for distribution.

In his new role, Cirulis will direct overall strategy for Lincoln’s group distribution, to maximize the company’s impact in the group voluntary market, and will report to vice president of group protection sales Robert Risk.

Cirulis most recently served as vice president of sales and marketing at Trustmark Voluntary Benefit Solutions, and prior to this, he he led Gallagher Benefit Services’ voluntary initiative for three years, and was executive product manager at American Sterling Insurances Services for two years.

Prior to that, Cirulis spent the first 14 years of his career at Unum, where he managed offices in Kansas City, Cranford, and Milwaukee.

Risk said that the company has re-launched its voluntary business recently, with new products, enrollment, service and technology capabilities that will help Lincoln be a top-5 player in this market.

“We are excited to leverage Dave’s strategic strengths in directing and executing our voluntary distribution strategy,” Risk said.