Lincoln Financial Distributors, the wholesale distribution subsidiary of Lincoln Financial Group, has changed its Lincoln MoneyGuard Reserve and MoneyGuard Reserve Plus to an electronic order entry system that will provide streamlined transaction capabilities.

In this first phase of technology enhancement, Lincoln is collaborating with iPipeline to customize the company’s iGO e-App to process sales of Lincoln MoneyGuard.

Lincoln MoneyGuard products help mitigate the potential financial impact of long-term care expenses due to illness or disability.

iPipeline’s iGO e-App and other integrated products are designed to generate real-time Lincoln MoneyGuard Reserve and Reserve Plus quotes, validate an agent’s license and appointment with Lincoln, simplify and accelerate order entry processing, and automate the submission of information for MoneyGuard transactions to mitigate errors.

Lincoln Financial Distributors head of MoneyGuard solutions distribution Andrew Bucklee said the introduction of the iGO e-App solution for Lincoln’s MoneyGuard products demonstrates the continued commitment to provide its distribution partners and their advisors, agents and brokers with industry-leading order entry solutions for MoneyGuard.

Ipipeline president Bill Butler said its cloud-based platform offers Lincoln Financial Distributors immediate access to the next-generation tools they need to perform daily marketing, selling and processing tasks.

"Under this deployment, Lincoln Financial Distributors is enabling their producers to realize new efficiencies and speed-to-market advantages," Butler said.