John Hancock has launched a new interactive microsite called, to help brokers and consultants explore and establish Long-Term Care (LTC) insurance plans for businesses with up to 1,000 employees.

According to John Hancock, the site includes information and tools to help brokers and consultants, whether familiar with LTC insurance or not, navigate through the employer-sponsored LTC insurance benefits planning process, including prospect evaluation and strategies for starting the LTC insurance discussion with business decision-makers.

In addition, the web site also includes talking points and sales collateral for use with employers; funding approaches and LTC insurance products and strategies for maximizing group enrollments.

LTC brokers and consultants using the site also will have access to the company’s sales support team if they need assistance with any step in the process, from the initial meeting through the finalist presentation. Professional enrollers also can be called upon to conduct employee meetings, if desired.

Marianne Harrison, president at John Hancock, said: Over the past 22 years, we have seen LTC insurance increase in popularity among large employers. Today, we’re seeing small and mid-size employers showing greater interest in meeting the LTC needs of their employees, yet few of them know who to turn to for LTC advice and services.

“This site, in addition to the access to our team of experts, will be very helpful to brokers and consultants who want to provide this important coverage to businesses throughout the US.