John Hancock Insurance has added a new vitality solution to its variable universal life insurance product, Accumulation VUL.

Accumulation VUL with Vitality has been designed for pre-retirees to provide enhanced death benefit protection and better cash value for the customers.

The new solution allows Accumulation VUL policyholders to increase their policy cash value, and also to earn valuable rewards and discounts.

John Hancock Insurance president Michael Doughty said: "They are also living longer, but not necessarily healthier lives.

"Accumulation VUL with Vitality can help them increase their retirement income potential while also motivating and rewarding them for living healthy — now and in the future."

Accumulation VUL with Vitality will also offer policyholder with the chance to fund other expenses, including paying for college or supporting a business.

The customers can fund through a diversified range of underlying investment accounts or from the automatic diversification offered by John Hancock’s Lifestyle MVP Portfolios.

According to the firm, the policyholders who actively engage in the program throughout their lifetime can increase their policy value by thousands of dollars as they near retirement age.

The company is currently offering Accumulation VUL with Vitality in 34 states of the US, and plans to introduce it across the country.