Sold its brand name and related media assets to QuinStreet for $16 million has sold its brand name and related media assets for $16 million in cash to QuinStreet. The company intends to change its corporate name to Life Quotes and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships.

The company acquired the name and website for $1.6 million in December 2001. The revenue from this asset sale transaction will be recorded as an one-time gain in the fourth quarter of 2009. The company does not anticipate paying any federal income taxes on this gain because it has a current federal tax loss carry forward of $49 million.

Robert Bland, chairman and CEO of, said: We have sold our name and specified website content in a significant cash transaction that we think is in the best long-term interest of our shareholders. This transaction has other benefits to our shareholders and employees in that it will allow us to focus on our brokerage operation and insurance marketing businesses. As a result of this transaction, we are projecting reduced revenues of approximately 10-15% with increased marketing expenses for the next 2-6 quarters as we rebuild under a new brand name and move from a content-based website to a transaction-based website.