Dutch financial services provider ING Group has appointed Orlando Cruz as the new president of its Individual Retirement Investor channel.

ING Individual Retirement is the company’s US individual retirement business that offers personal retirement investment and income guidance and solutions to pre-retirees, retirees and the overall rollover market.

As head of its investor channel, Cruz will lead a team responsible for providing phone-based guidance and support to both new and existing ING customers looking for help with their retirement savings and income needs.

Cruz will be based at Connecticut, reporting to ING Individual Retirement CEO Lynne Ford.

Cruz will join ING from Wells Fargo, where he most recently served as senior vice president and head of internal retirement consultant program for its retail retirement group.

He has held a number of management and sales positions while spending over 20 years at Wells Fargo and its predecessor companies.

Prior to his role as senior vice president and director of the internal retirement consultant program, he was national sales manager of offshore products and Southern divisional sales manager of the field-based retirement consultant program; he has also served as director of global and intermediary distribution.

He has also has experience with retirement and insurance product distribution in the US, Latin America and Europe as well as with institutional products, including 401(K) retirement plans.