The Independence Blue Cross (IBC) has signed an agreement with Health Advocate, to provide a new and innovative health advocacy service to improve access while dealing with complex health-related situations and deliver higher quality at lower cost for its members.

Under the terms of the accord, IBC will assign 4,500 associates for the new health advocacy service and their eligible family members to ask questions about their own medical benefits or health-related decisions.

IBC president and CEO Daniel J. Hilferty said: "We want to help our members have the best possible experience and that means finding new ways to make it easier for them to manage their care."

Health advocacy offers service that enables individuals and families pursue better health outcomes, lower medical costs, relieve stress, and improve well-being.

Health advocates assists callers with a wide-range of support, such as explaining terminology and benefits, scheduling appointments, and clarifying billing statements.