Hylant Group, an insurance brokerage firm, and W Group, a provider of employee benefit services, have merged to provide their clients with personalized service and expertise. The combined organization is expected to create one of the largest employee benefit firms in the Greater Cincinnati area.

The merger between the two organizations will provide W Group’s clients with additional tools and resources Hylant offers through its employee benefits division and in the areas of commercial and personal insurance and wealth management services.

Joe Weldon, senior vice president and employee benefits leader at Hylant Cincinnati office and former president and managing partner of the W Group, said: Sharing core values when merging our two companies together was extremely important. It’s more than a business relationship; it’s about serving our clients and the community.

Todd Belden, president of Cincinnati office of Hylant, said: Our organizations are very similar in vision and philosophy. We believe the needs of our clients come first. We operate with integrity and respect, and we take a team approach to what we do. This merger allows Hylant to continue its growth strategy in the Greater Cincinnati area.

Hylant Group is a full-service insurance brokerage with 12 offices in Ohio, Michigan, Illinois, Indiana and Tennessee. As a member of the Worldwide Broker Network, it offers risk management services, employee benefits consultation, loss control, 401(k) and financial services, healthcare management and insurance solutions for businesses and individuals.