Kentucky-based health insurer Humana has partnered with iCan Benefit Group to offer a new line of discounted health insurance products for individual consumers, effective immediately.

The partnership will enable the people to access a variety of discounted packages including dental, vision and pharmacy products.

The agreement establishes the iCan Benefit Group as the primary marketer of these products and will connect Humana with iCan’s national distribution network. iCan will offer the new products through online and TV campaigns, as well as through distribution to large organizations.

The new initiative also provides access to favorable prescription discount pricing through the Humana Prescription Drug Savings Program now available to the public at no cost.

Humana said, combined with prescription-advocacy services, these products will deliver affordable medications to people who have no health care benefits and groups whose benefits do not include prescription, dental and vision coverage.

This relationship will offer iCan customers with access to Humana’s full suite of insured products as well as discount plans.

The priced benefits can be included in various product bundles. A variety of packages is now available, some of which include additional insured health benefits. Also, purchasers of these products can leverage savings programs for entertainment, travel, legal and financial services, as well as personal and family benefits, such as counseling.

iCan Benefit Group CEO Steve Tucker said that these new offerings of dental, vision and pharmacy benefits enable the company to better provide the families it serve with affordable health solutions.

Humana specialty benefits chief operating officer Beth Bierbower said that oral and ocular health are important to an individual’s overall health and well-being and these plans will give people access to affordable dental and vision care.