Kentucky-based health insurer Humana has appointed Michael Franks as new regional president of Senior Products for Humana's West Coast Region.

Based in Phoenix, Franks will be responsible for operational oversight of Humana’s Medicare HMO and PPO health plans, Medicare prescription drug plans, Medicare supplement policies, and private fee-for-service health plans offered to people eligible for Medicare in California, Arizona, Hawaii and Alaska.

Franks most recently served as director of finance and provider engagement for Humana’s Great Lakes Region.

Prior to that, he held various roles in network operations working with hospitals and physician groups for Humana’s commercial and Medicare business lines.