Hortica Insurance & Employee Benefits has selected Digital Insurance, the nation’s largest and most technologically advanced employee benefits-only agency, to be its exclusive employee benefits partner in all markets across the country. Based in Edwardsville, Ill., Hortica is a mutual insurance company specializing in serving the needs of horticultural businesses. Customers include retail florists, garden centers, nurseries, landscape contractors, greenhouse growers, wholesale floral distributors and interior plantscapers.

"In response to the complexities created by the Affordable Care Act, Hortica determined it could better serve clients by partnering with an employee benefits firm that is national in scope, yet able to offer customized solutions to each business," says Mike Sullivan, Digital’s executive vice president and chief marketing officer. "Digital Insurance is an ideal partner because we have the reach and flexibility to serve all types of employers, regardless of their size or location." Hortica’s customers will be served by the local offices of Digital Benefit Advisors or through the Digital Express division, which is based in Atlanta.

Digital offers an expansive array of benefits solutions whether a business has thousands of employees requiring comprehensive advisory services or a two-person shop with minimal needs. A private insurance exchange, Digital Benefits Marketplace, is among the options available. It provides a simple, new approach to employee benefits that enables employers to control benefits expenses with fixed costs, known as defined contributions.

"Hortica chose Digital Insurance as our employee benefits partner to provide customers access to its impressive suite of services and capabilities," says Hortica President Mona Haberer. "In spite of the rapidly changing health insurance arena, this partnership ensures Hortica’s existing clients continue to receive the high level of service they are accustomed to, while significantly enhancing our ability to grow our book of employee benefits business nationwide."

"We’re pleased to work with Hortica, an established company known for its impeccable service," explains Sullivan. "There are many companies specializing in industry verticals, like Hortica, that want to retain the P&C portion of their business, but require additional expertise to operate and grow the benefits sector. There are few agencies like ours with a national reach that can provide flexible solutions to any size client."