Hartford Financial Services Group has appointed Andy Napoli as president of consumer markets, effective 23 August.

Napoli will lead Hartford Financial’s plan to maximize the company’s American Association of Retired Persons (AARP) relationship and grow the AARP auto and homeowners insurance program.

He will seek growth in non-AARP business as well, with an initial focus on additional affinity relationships and targeted customer segments, such as 40-plus.

Napoli will lead Hartford Financial efforts to improve customer service and ensure efficiency in company’s newly centralized enterprise operations group. He also will partner closely with company’s new digital commerce team to develop new solutions to enhance the consumer markets business model.

Previously, Napoli spent the last decade managing consumer insurance businesses and operations, including serving in a variety of product, pricing and claims roles at Progressive and Nationwide.

Napoli was most recently with the CUNA Mutual Group, an insurance company focused on serving credit unions across the country.

Hartford Financial chairman, president and CEO Liam McGee said, “Andy’s track record managing products in personal lines insurance and cultivating affinity markets, combined with his broad operational experience and 15 years as a military officer, uniquely positions him to execute on the consumer markets strategy we outlined in April.”