To provide insurance for family members in assisted living facilities

The Hanover Insurance Group, a property and casualty insurer, has launched a new product offering that can extend homeowners coverage to provide insurance for family members in assisted living facilities.

The introduction of assisted living coverage kicks-off the company’s ‘Think Hanover’ program, a series of product, service and technology investments that the company is making in its personal lines business in 2009.

Marita Zuraitis, president of The Hanover’s property and casualty companies, said: While our coverage is not just for seniors, we expect that the number of people who need assistance with daily living will grow significantly as the baby boomer generation ages. The investments and enhancements we plan to make in our personal lines business this year are further indications of our excellent financial position and our steadfast commitment to being the best partner for independent agents. Now, those are great reasons to ‘Think Hanover.’