The Guardian Insurance & Annuity Company (GIAC), a wholly-owned subsidiary of The Guardian Life Insurance Company of America, has selected Jasonn Potter as the regional vice president for its retirement plans sales team.

In his new role, Potter, a wholesaler retirement specialist, will be accountable for developing Guardian Retirement Solutions’ sales of funding vehicles to qualified plans in Utah, Colorado, Montana, Northern Nevada and Idaho, US.

According to a report, employer-sponsored retirement plans under $5m emerges as the fastest growing segment of the market, accounting for nearly 90% of all 401(k) plans.

Guardian Retirement Solutions 401(k) product management and development vice president Jason Frain said, "He is a perfect example of how Guardian’s Retirement Sales team is growing with the addition of experienced professionals to handle the increasing demand in the small plan market."

Prior to Guardian, Potter was working with the Standard as a regional pension consultant in Salt Lake City for over five years.

The Guardian Life Insurance Company of America and its subsidiaries offer life, long term care insurance, disability income, dental insurance products, and offer 401(k), annuities and other financial products in the US.