As its broker dealer for new managed investment program
CUSO Financial Services (CFS), a full-service broker dealer and SEC Registered Investment Adviser that provides customised investment and insurance solutions to the credit union industry, has entered into an agreement to provide managed broker/dealer services and back office support to Gesa Credit Union.
This is a start-up investment program for Gesa Credit Union, where management is enthused to provide an investment program to its membership. The program will fall under management of Sandra deChastain, western regional program manager for CFS.
According to Christina Brown, president and CEO of Gesa CU, CFS was also the only broker dealer among the finalists able to provide a single sign-on capability to integrate investment offerings with the credit union’s own home banking capabilities.
Christina Brown, president and CEO of Gesa CU, said: “It was important to us to find a broker/dealer that shared our vision of always putting members first. CUSO Financial Services understood our demand for quality customer service to meet the needs of all members. Some of that forethought was evidenced in their ability to add customer-facing modules that could be co-branded by our credit union to integrate investment and trading capabilities through online banking. We appreciate that flexibility.”