Insurance group in CEE, Russia and CIS, Generali PPF Holding (GPH) has selected Earnix Optimizer as its standard global pricing platform to enable pricing efficiency, effectiveness, and consistency throughout all GPH member companies.

Earnix CEO David Schapiro said Optimizer platform will provide Generali a global and standardized pricing process.

Generali PPF Holding Pricing Competence Center Head Jirí Strelický said, "We anticipate that the intuitive user interface and advanced analytics offered by Earnix will provide exemplary online pricing capabilities to our channels and enable integration with our existing CRM systems to further leverage our capabilities."

Strelický added that the platform is expected to refine and adjust pricing of the company over time along with the needs and the market that continue to evolve.

With implementation underway, the Earnix Optimizer platform will be available to GPH affiliate companies over the next few months.

All GPH affiliate companies will use Optimizer to enable pricing practice consistency and efficiency and will be implemented through a phased approach.