A Financial Services Authority assessment of 17 insurance comparison websites has revealed that, although they are all appropriately authorized, there was mixed evidence in terms of the clarity, fairness and accuracy of the information given to customers.

This latest review follows earlier assessments in 2006 and 2007, when the FSA concluded that no immediate action, other than to follow the development of the market, was required, and responds to the continued growth of the market both in terms of the number of websites and the volume of consumers using them.

The review looked at whether consumers were encouraged to consider features, other than price, before purchasing products; clarity of the levels of excess that apply to insurance policies; and whether firms have appropriate systems and controls in place for ensuring that key product features included within insurers’ policies are correctly listed on their site.

It also checked that the companies correctly relay consumer information to brokers and insurers. The regulator has provided examples of good and bad practice to help firms meet the standards it expects. The FSA will be following up this review by visiting individual firms to test whether the information they provide is appropriate.

Ed Harley, The FSA’s head of financial promotions, said: We are keen that the market develops in a way that ensures customers are treated fairly, and expect comparison sites to provide information that is clear, fair and not misleading. Consumers should shop around for the best deal, but it is important that they compare what’s covered by a policy, and not just focus on the price.