Specialty products insurer Foremost Insurance Group has said that it will rebrand its automobile insurance business to Bristol West.


Image: Foremost Insurance rebrands auto insurance. Photo: Courtesy of Anna Utochkina/Unsplash.

This rebranding will be phased in over the next several months and completed by the end of the year. While the brand consumers will engage with is changing, the underwriting company (which in many states is already Bristol West will remain the same.

Bristol West president Eric Kappler said: “We believe the brand change will allow for better alignment of our customer service and claims handling operations, which will ultimately enhance the customer experience for Foremost and Bristol West policyholders.

“We look forward to continuing to provide drivers the high-level of customer service they have enjoyed under the Foremost brand, while offering a competitive auto product to new customers.”

Policies will continue to be offered by Independent Agencies throughout the country. Foremost is communicating transition information with customers and will continue to alert appropriate insureds and independent agents as the rebrand takes shape in relevant states.

Customers with questions about their policies should contact their agent for more information.

Source: Company Press Release