Fireman's Fund Insurance Company, a provider of property and casualty insurance, has hired Juliene Conway as chief marketing officer.

In her role, Conway will lead the market management team and be responsible for agent and policyholder intelligence, innovation, marketing and communications.

Conway will succeed Eleanor Barnard, current chief distribution, sales and marketing officer, who will be retiring from Fireman’s Fund and continue to be available on special projects as needed.

Previously, Conway held senior marketing leadership positions at Wells Fargo Funds Management, Wachovia Evergreen Investments, Ameriprise Financial, Fidelity Investments, and HSBC.

Fireman’s Fund Insurance Company president and CEO Lori Fouche said that Juliene is a key addition to Fireman’s Fund and brings a wealth of marketing experience and knowledge that will be critical to their success.

Fireman’s Fund, which is a member of the Allianz Group, provides personal and commercial insurance products backed by claims and risk management solutions.