Branchburg, New Jersey-based Financial One has unveiled its new life insurance online shopping system.

The new shop utilizes the insurance-focused Compulife database from technology developer Compulife Software to provide life insurance quotes with no lapse guaranteed to age 100 premiums from 140 different companies.

The site was designed and developed by life insurance web design and software development firm Insurance Squared, which will also provide online marketing services for Financial One’s new financial web site. Insurance Squared president Glenn Cooke said its input allowed us to fine-tune the site for maximum lead development through both pay-per-click and organic traffic.

Vice president of Financial One, Richard Karp, added that the launch will also offer about 30 financial articles in an effort to help educate the public about the company.