Farmers Insurance, a wholly owned subsidiary of Zurich Financial Services and InsWeb have partnered to integrate the Farmers' Turn-Key system with the InsWeb's AgentInsider Lead Program and Agent Directory program.

InsWeb said with this integration, Farmers agents and district managers who purchase auto, home, term life, renters or business insurance leads from AgentInsider will be able to select the cost of those leads automatically deducted from their monthly folio.

Farmers agents can also deduct the cost of their Agent Directory listing. In addition, as a Turn-Key vendor Ad Aid reimbursements will be automated.

The integration is expected to saves the agent time and improve their cash flow by eliminating the need for Farmers agents to purchase services from AgentInsider independently and then apply for reimbursement.

InsWeb senior vice president of operations Brad Cooper said as a Turn-Key vendor, the firm can offer agents a seamless payment method for purchasing leads through the AgentInsider Program, as well as for participating in the Agent Directory.

InsWeb owns and operates a network of insurance marketplace and education websites.